We can simultaneously hold two things to be true: 1) Some people are deceived, and 2) Those who are deceived don't know (or are unwilling to admit) they are deceived, otherwise they would not be deceived. This raises a question: Can one ever know they are deceived? Or are we all doomed to be in a perpetual perceptual blind spot? Is Heisenberg's Uncertainty Principle at work in our ideologies, such that discovering our own internal contradictions—the place behind our eyeballs where our biases meet our perceptions—becomes impossible? How much do we choose the narratives we believe and how much do the narratives we believe choose the narratives we believe? Circular questions like these can lead us into a catatonic black hole of naval-gazing introspection, but hey, we're all pretty far deep inside our myopic rabbit holes. I think it's time we begin digging ourselves out of our dopamine addictions.